In 2011 gugler* developed Cradle to Cradle® - print products, the only company of its kind worldwide. Since then gugler* print has been offering print quality using the unique Cradle to CradleTM certified printing standard, printing products that are free from harmful substances and can be returned to the biological cycle.
Cradle to Cradle (C2C) means that resources circulate from the cradle to the cradle, instead of going one way from the cradle to the grave. All resources are technically or biologically recycled and none are wasted. This is what we call a truly sustainable production: not trying to being less harmful, but to be in fact eco-effective and do the accurate things right from the beginning. Materials are considered to be like nutrients that can circulate in cycles on a permanent basis so that no waste is produced.
Effectiveness instead of efficiency.
'Less bad' is not good enough. Useful products are not created through the reduction of harmful substances. Eco-effectiveness is about doing the right thing. Then one can leave a large footprint with the best conscience.
Waste = Food.
With the Cradle to Cradle™ concept, there is no waste. As in nature, all substances remain within material cycles. Cradle to Cradle™ printing products from gugler* have been optimised for the recycling process. Eventually even the sludge generated could be used to nourish the soil.
With the cooperation of scientific institutions, all constituent materials in Cradle to Cradle™ printing products have been analysed. The highest requirements have been fulfilled related to health impact.